I am a communicator. A persuader. A creator of perception - which, as we all know, is reality. I build trust, make impressions and shape expectations. Words are my primary tools. Please scroll down to examine a few of my finished projects.

BTB Fitness

        

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Park Royal

Park Royal Shopping Centre in Vancouver, Canada. Park Royal is actually a massive retail complex consisting of two enclosed malls and an open-air lifestyle center. The challenge was to make this vast compound feel like a warm and welcoming part of the community as well as the natural solution to life's everyday problems.

Click each ad for a larger view.

Park Royal TV & Radio

Click the links below to view the TV spots or hear the radio created for Park Royal. Simply use your browser's Back button to return to my work. Park Royal - Strengths/Weaknesses Park Royal - Chores/Fun Park Royal Radio

Atlantic Station

Atlantic Station Radio

These radio spots were used to promote the Grand Opening of Atlantic Station in Atlanta. We needed to build awareness and recognition for the property while also educating Atlantans on what Atlantic Station had to offer. CLICK. HEAR. Talk of the Town CLICK. HEAR.Fashions + Fiestas Simply use you Back button to return to my work.

Retail Awards/Conference

These ads promoted the retail industry's biggest marketing conference, which was being held in Austin, TX. The Chairman wanted the focus of the conference to be on challenging the status quo and pushing retail marketers to break out of their comfort zone.

Printpack, Inc.

This B2B ad promotes a new line of material used in food packaging. Click on image for a larger view.

Dogfish Head Ale

This was not originally written as a restroom poster, but rather a table tent. The purpose was to promote this then unknown brand to pub customers when it was introduced into new markets. Be honest, if you're a beer lover and you saw this on your table when you sat down at your local pub, you'd try this beer.